Be One of the First 313 to Own this Ground-
breaking, Limited-Edition Seerah Artwork
After 74 months (over 2,200 days) of research and, literally, thousands of design iterations, we are excited to announce that they will launch their website and will start publicly taking orders after a few months, insha'Allah.
But before doing so, they agreed to allow our customers a special honor.
We have been given exclusive rights to make the special first edition available only to Irada customers as a reward for your support which allowed our artists and staff to put in so much time and energy into this project.
This will be a special, very limited, 313-print gicleé canvas edition. After these first ones sell, no more will be available until the official launch later on this year.
We are excited to announce that we have opened up sales for this special first-edition version which we have nicknamed, “The Badr Edition”, in honor of the 313 Sahaba who participated in Badr.
Because there will only be 313 prints made available at first, we wanted you to be one of the few people to own it.
• Parents: Start your kids on a life-long journey to Allah by instilling lessons from the Seerah and love into their lives. Let this artwork be the daily visual cue to spark spark gratitude and awe.
• Converts: Having trouble discussing Islam with your family? This artwork has been designed to pull in non-Muslims and be conversation starters, especially for those of Christian or Jewish backgrounds. It's a perfect artwork for your guest room … let it be the conversation starter.
• Masjids: Do you have many non-Muslim guests? Do you want to inspire your jama'at with lessons from the Seerah. This artwork will allow them to visualize references in your lessons and khutbas as they walk in and out the masjid.
• Islamic Schools: Inspire your kids and spark a level of curiosity into the hearts and minds of our Muslim youth.
The idea at first seemed simple enough: create a content-rich seerah artwork in a timeline format that uses typography as the primary means of displaying different events during the blessed life of the our Beloved Prophet (salla Allahu alayhi wa sallim).
Basically, the aim was to create the first, deeply-rich Seerah artwork in history.
We've seen many Seerah artworks in various languages produced throughout the world.Without exception, all had limited themselves to 30–60 main events written with small type and using small imagery such that you could walk by it a hundred times and wouldn't stop to take a look once.
Instead of serving its purpose of making you stop and reflect on the Seerah, they often became ignored posters, left on some random wall to collect dust.
We all felt that our Beloved Prophet (salla Allahu alayhi wa sallim) and his Blessed Ummah deserved something more than that.
The challenge presented was to create something using bigger and bolder type and imagery that captured 4–5 times the amount of details in an engaging manner.
It would have to bring you there as if you were experiencing it: the shocks, pains and joys felt from these world-changing events as their news were reverberating first through Mecca, then throughout the Peninsula, then the worlds around them.
We were asked early on if this could be completed quickly.We simply balked at that.
A quickly designed version would simply entail paying a researcher to put together a quick bullet list and handing it off to a designer with a short deadline.
We simply couldn’t bring ourselves to do that. Not if we want it to be a work of excellence, something that the Prophet (salla Allahu alayhi wa sallim) specifically called all Muslims to.
It would allow no time for experimenting and serendipitous discoveries.
It would not allow years of editing the content with painstaking effort and attention to detail.
It wouldn't allow going through every single line and carefully selecting the best wording, font, sizing and spacing, going through dozens of iterations on every line, making sure each line was given the attention and care it deserved.
We wouldn't allow us to go through hundreds of Seera lectures and steadily try to instill into the artwork the years of work and striving that went through those untold number of lessons and the spirit of their efforts.
And it wouldn’t allow time to reflect on the events in the Seerah and how to draw lessons in one’s own life, findings parallels to guide one through the ups and downs.
What would be the point of doing such a work if it wouldn’t give us time to making it something personally profound for us.
A rushed job never could allow for this.
We personally never liked rushing regular artwork. How could we rush this?
Such an ambitious artwork required taking a long-term outlook where thousands of hours of studying, listening, reading, writing, editing and designing were all feeding off each other.
This could only be done by carefully mixing these vital ingredients and letting them simmer and over long periods of time, with each one slowly and steadily complementing and enhancing to the flavor the others has to offer.
So we set off to first tackle how to even begin and design such an artwork …